It’s Time to Be the Brand Everyone Remembers.
For service-based business owners ready to grow with clarity, stand out online, and turn bold marketing into consistent sales — without burnout, confusion, or content that flops.
At Be Bold Marketing, we offer comprehensive marketing consulting services tailored to help your business thrive. Whether you need expert coaching, a solid marketing strategy, or hands-on support, we provide everything you need to elevate your marketing efforts and achieve measurable results.
From targeted advertising to SEO and email campaigns, we cover it all. Choose a single service or opt for a complete package — we’re here to support your business, no matter your goals.
Let’s make BOLD moves together in marketing.
Ready to Get Started?
With over 12 years of marketing experience, degree qualifications in Marketing and also another in Business Management and entrepreneurship, and a proven track record of success, Be Bold Marketing is your trusted partner in navigating the ever-changing marketing landscape.
Let’s create a customised marketing plan that works for you. Contact us today to discuss your needs and take the first step towards achieving your business goals!
OPTION 1
OPTION 2
OPTION 3
OPTION 4
OPTION 5
OPTION 6
paid advertising
Meta and Google campaigns built to bring in leads, not just likes.
Paid advertising is often the first thing business owners try and the first thing they give up on — usually because the campaign was built around impressions and reach, not actual enquiries. We build ads with one job: turning ad spend into people picking up the phone or filling out a form.
That means we don't start with the ad. We start with who you're trying to reach, what makes them click, and what happens after they do — because a brilliant ad sending traffic to a confusing landing page is money wasted. Every campaign we run is built as one connected system: audience, creative, offer, and destination all working together.
-
Built around your actual services and ideal client, not generic templates — from awareness campaigns that introduce your brand to conversion campaigns designed to book you out.
-
Capturing the people actively searching for what you offer, right when they're ready to buy — plus display retargeting to stay in front of people who've already shown interest.
-
We build and refine audiences based on real behaviour and interest data, and make sure anyone who's engaged with your brand keeps seeing you until they're ready to enquire.
-
The ad, the offer, and the page someone lands on all need to say the same thing. We make sure nothing breaks that chain between click and conversion.
-
Not vanity metrics — cost per lead, cost per booking, and which campaigns are actually worth scaling
marketing + business consulting
Strategic guidance to fix what's not working and scale what is.
Most marketing advice comes from people who've only ever marketed — not run a business themselves. We've done both. With over 11 years of experience across marketing and strategy, and having owned and sold our own service-based businesses, we understand the decisions behind the marketing: pricing, capacity, cash flow, hiring — the things that actually determine whether a growth strategy is sustainable or just busywork.
This service is for business owners who don't just want more content — they want someone who can look at the whole business and tell them what's actually holding growth back.
-
Focused sessions to work through specific challenges — a growth plateau, a pricing problem, a launch that isn't landing — with direct, practical guidance.
-
Helping you build the systems and structure to grow sustainably, without burning out doing everything yourself.
-
An honest look at what's working, what isn't, and why — before we recommend spending another dollar on anything.
-
For business owners who want continued support and accountability as they implement changes, not just a single session of advice.
marketing strategies
A clear plan, not a pile of tactics.
Most businesses we meet aren't short on marketing ideas — they've tried Reels, they've tried ads, they've tried a rebrand. What they're missing is a plan that ties all of it together, so every piece of marketing is pulling in the same direction instead of competing with itself. Without that, you end up busy but not necessarily growing.
We build strategy first, tactics second. That means understanding your business, your ideal client, and your goals before we ever talk about which platform to post on or what to run an ad for — because the "what" only makes sense once the "why" and "who" are clear.
-
A clear, documented plan covering your positioning, channels, content direction and advertising — so you always know what to focus on and why.
-
Not every business needs to be everywhere. We help you identify where your actual clients spend their time and attention, and focus your budget and energy there first.
-
Getting clear on what makes your business different, and making sure that comes through consistently across every touchpoint — your website, your socials, your ads.
-
Marketing plans go stale. We revisit and adjust the strategy regularly based on what's actually working, not just what we planned six months ago.
tv and radio advertising
Traditional media, done with a modern strategist's eye.
Digital gets all the attention, but TV and radio still reach audiences that scrolling doesn't — and for certain service-based businesses, especially those with a strong local or regional presence, that reach still converts. The difference is most businesses buy this kind of media blind, without a strategist making sure the message, the station, and the timing are actually right for who they're trying to reach.
We treat TV and radio the same way we treat every other channel — as part of one connected brand strategy, not a one-off spend. That means the same messaging, tone and offer you're running in your digital campaigns carries through to what people hear on the radio or see on screen, so your brand feels consistent everywhere someone encounters it.
-
From the initial idea to the final script, written in your brand voice and built around a clear message — not just "we exist."
-
Helping you understand where your budget goes furthest — which stations, time slots and formats actually reach your audience, rather than guessing.
-
Your TV or radio spot should sound like the same business as your Instagram and your website — not a completely different brand voice.
-
We work with local and regional broadcasters to get your campaign placed where your actual client base is listening and watching.
marketing contracting
An experienced marketer, embedded in your business.
Not every business needs a full agency retainer — sometimes what you actually need is an experienced marketer sitting inside your business, running point on a campaign, covering a gap while you hire, or leading a project your internal team doesn't have the bandwidth or expertise for. That's what marketing contracting is: less "agency," more "extra head of marketing, on demand."
We slot in around your existing structure — reporting to your team, working within your systems, and picking up exactly the scope you need, whether that's a three-month project or an ongoing arrangement while you build out an internal team.
-
Scoped to your timeline — a single campaign, a maternity-leave gap, or an ongoing part-time arrangement.
-
We can lead specific initiatives end-to-end, from strategy through execution, without you needing to manage the day-to-day.
-
Integrated into your existing structure and communication style, not operating as a separate outside agency.
-
Built around what you actually need covered, not a fixed retainer package that doesn't quite fit.
seo
Get found by the people already searching for you.
Great marketing means nothing if you're invisible on Google. Most of your ideal clients aren't scrolling Instagram looking for a business like yours — they're typing exactly what they need into a search bar, ready to book. If you're not showing up on that first page, you're handing those enquiries straight to a competitor.
SEO isn't a quick fix, and we won't pretend it is. It's the slow, compounding work of making sure Google understands what your business does, who it's for, and why it deserves to rank — so that six months from now, you're not paying for every single lead through ads. You're getting found for free, on repeat.
-
Search engine optimisation covers more ground than most business owners realise. We work across the technical, local and content sides of your website to build visibility that lasts — from the words on your pages, to how Google reads your site structure, to whether your business shows up on the map when someone nearby searches for what you offer.
-
Making sure every page on your site is structured, written and tagged in a way search engines can actually understand — titles, headings, meta descriptions, image alt text, internal linking, and page speed.
-
For service-based businesses, local search is where most enquiries come from. We optimise your Google Business Profile, build local citations, and target the "near me" and suburb-specific searches your ideal clients are actually using.
-
We research what your ideal clients are actually typing into Google — not guesswork — and build your content and page structure around those terms, prioritising the ones with real enquiry potential over vanity search volume.
-
SEO isn't a set-and-forget service. We track rankings, traffic and enquiry sources monthly, and continually refine strategy based on what's actually moving the needle — not just what looks good on paper.
email marketing
Turn your list into your most reliable source of bookings.
Every platform you post on — Instagram, TikTok, Google — is a channel you're renting. An algorithm change, a hacked account, or a platform shift can wipe out your reach overnight. Your email list is different: it's an audience you actually own, made up of people who've already raised their hand and said they're interested. Most businesses collect that list and then barely use it.
We build email marketing that does the quiet, unglamorous work of staying in front of people until they're ready to buy — without you needing to write a newsletter every week or remember to follow up with old leads yourself.
-
Planned, written and scheduled campaigns that sound like you — promotions, announcements, and value-driven content that keeps your list engaged.
-
Welcome sequences for new subscribers, nurture sequences that build trust over time, and re-engagement sequences that bring cold leads back to life — all running in the background without extra effort from you.
-
Turning website visitors and social followers into email subscribers, so your list keeps growing instead of sitting static.
-
Open rates, click rates, and — most importantly — how many enquiries and bookings are actually coming from email, so we know it's working.
Marketing coaching that turns visibility into revenue
Ready to Scale, Hire, or Hit Bigger Revenue Goals?
If you're dreaming of growing your business, building a team, or boosting your income — it might be time to bring in a business and marketing coach.
At Be Bold Marketing, we specialise in helping small to medium-sized businesses grow through tailored coaching, strategic mentoring, and results-focused planning. Whether you need a one-off clarity session or a full-scale coaching package, we’ll help you build a clear plan, refine your marketing, and move toward your next level with confidence.
Let’s turn your vision into a bold, conversion-driven marketing plan.
📩 Contact us today to book your Marketing Coaching or Strategy Session and start growing with purpose.
-
At Be Bold Marketing Mackay, Sydney & Goldcoast, we specialise in helping service-based and product-based businesses grow with strategic, results-driven marketing support. Whether you're just starting out or ready to scale, we provide expert-led services that improve your visibility, attract aligned clients, and increase conversions.
-
Personalised coaching sessions to help you get clear on your marketing, content, and client attraction strategies. We offer actionable advice, strategic insight, and hands-on support to move your business forward.
-
We build custom marketing strategies that align with your goals — including email marketing, launch planning, social media campaigns, and sales funnels. Ideal for small businesses needing expert guidance to increase revenue and reach.
-
If you’re unsure what to post or how to turn followers into clients, we’ll help you create a strategic content plan that builds engagement and drives bookings. Includes Reels coaching, content calendar creation, and storytelling that sells.
-
New business? No problem. We help start-ups develop their brand positioning, messaging, and marketing strategy from day one — so you can launch with confidence and grow with purpose.
-
We offer Google Ads management, Meta Ads support, and foundational SEO advice to help your business rank higher, attract more qualified leads, and boost traffic to your website. Perfect for small businesses looking to generate leads and increase ROI with paid and organic strategies.
-
With over a decade of experience in digital marketing, business growth strategy, and social media management, Be Bold Marketing supports small to medium-sized businesses with real, measurable results — not fluff.
We understand that no two businesses are the same. That’s why everything we do is personalised to your brand, your goals, and your audience. Our mission is to help you feel confident in your marketing with a clear plan, consistent content, and powerful messaging that converts.
-
We offer flexible payment options to make expert marketing support more accessible — so you can invest in your business confidently and sustainably.